Choosing the right email marketing platform can make or break your campaigns. In this post, we’ll compare AWeber vs GetResponse, two of the most popular tools, to help you decide which one suits your business needs. From features and pricing to ease of use and scalability, this in-depth guide has you covered.

Features Overview

When evaluating AWeber vs GetResponse, it’s essential to break down their features to see how they stack up against each other. Both platforms offer a robust set of tools, but their unique functionalities make them suitable for different types of users. For in depth reviews on AWeber and GetResponse why not check out the links below.

AWeber Features

AWeber focuses on simplicity and user-friendliness, making it ideal for small businesses and beginners. Key features include:

• Drag-and-Drop Email Builder: Allows users to create professional-looking emails without any coding experience. This feature is straightforward and perfect for quick email creation.
• Automation Features: AWeber offers basic automation tools, such as autoresponders, to help manage follow-ups and drip campaigns.
• Extensive Email Templates: With over 700 templates, AWeber provides a wide range of designs suitable for various industries.
• Landing Pages: Create customizable landing pages to generate leads or promote products.
• Subscriber Management: Tools like tagging and segmentation let you organize and target specific groups effectively.

GetResponse Features

GetResponse stands out for its advanced marketing capabilities. Some notable features include:

• Advanced Automation: Build complex workflows using triggers, conditions, and actions. This makes GetResponse a powerful choice for businesses with intricate email sequences.
• Webinars: Unlike AWeber, GetResponse allows you to host webinars directly on the platform, integrating seamlessly with your email campaigns.
• Conversion Funnels: Pre-designed funnels simplify the process of driving leads and sales.
• Landing Page Builder: Similar to AWeber, but with A/B testing capabilities to optimize performance.
• Detailed Analytics: Gain in-depth insights into your campaign performance with advanced metrics and reports.

Pricing and Plans

Understanding the cost of each platform is essential when comparing AWeber vs GetResponse. Both tools offer flexible pricing structures, but they cater to different user needs depending on your business size, goals, and budget.

AWeber Pricing Plans

AWeber offers four pricing tiers to suit different business needs:

1. Free Plan (Best for Beginners)

• Cost: $0/month
• Features:
  • Up to 500 subscribers
  • 1 email list
  • Basic email templates
  • Landing pages
  • Limited automation and segmentation
  • AWeber branding on emails

2. Lite Plan (Affordable for Small Businesses)

• Cost: Starting at $12.50/month (based on subscriber count)
• Features:
  • Up to 500 subscribers
  • Unlimited email sends
  • Access to automation
  • No AWeber branding
  • Basic reporting and analytics
  • Basic email support

3. Plus Plan (Best for Growing Businesses)

• Cost: Starting at $20/month
• Features:
  • Up to 500 subscribers (scales with list size)
  • Advanced automation with behavioral triggers
  • A/B testing
  • Advanced reporting and analytics
  • Ecommerce integrations (Shopify, WooCommerce, etc.)
  • Phone, chat, and priority email support

4. Unlimited Plan (Best for Large Businesses & High Volume Senders)

• Cost: Starting at $899/month
• Features:
  • Unlimited subscribers and unlimited email sends
  • Advanced segmentation and personalized automation
  • Dedicated account manager
  • Team collaboration tools
  • Custom reporting and analytics
  • 24/7 priority support

AWeber provides flexible pricing, allowing businesses to start with the Free Plan and upgrade as they grow.

GetResponse Pricing

GetResponse provides more diverse pricing options tailored to various business needs:

1. Free Plan:
   • Includes up to 500 subscribers, basic email marketing, and limited automation.
   • Ideal for small businesses getting started with email campaigns.
2. Starter Plan:
   • Starts at $19/month for 1,000 subscribers.
   • Includes unlimited newsletters, autoresponders, basic templates, and integrations.
3. Marketer Plan:
   • Starts at $59/month for 1,000 subscribers.
   • Adds advanced automation workflows, event tracking, and advanced segmentation.
4. Creator Plan:
   • Starts at $69/month for 1,000 subscribers.
   • Includes all advanced features plus ecommerce integrations, product recommendations, and more.

GetResponse’s pricing is also tiered based on your subscriber count, but its higher-tier plans are more expensive due to their advanced features.

Comparison: AWeber vs GetResponse Pricing

• AWeber is more cost-effective for small businesses and those with simpler needs.
• GetResponse offers more features but comes with a higher price tag, especially for advanced automation and ecommerce tools.

Ease of Use

When choosing between AWeber vs GetResponse, ease of use is a critical factor, especially for beginners and small business owners who may not have technical expertise. Let’s break down how user-friendly these platforms are and which one might suit your needs better.

AWeber: Intuitive and Beginner-Friendly

AWeber is designed with simplicity in mind, making it an excellent choice for those just starting out with email marketing. Here’s why:

• Drag-and-Drop Editor: AWeber’s email builder is straightforward, allowing you to create professional-looking emails quickly without needing coding skills.
• Simple Setup: Setting up your account and campaigns is seamless, with step-by-step guidance provided during the onboarding process.
• Pre-Designed Templates: AWeber offers over 700 templates, making it easy to get started even if you’re not a designer.
• Customer Support: With 24/7 support via phone, chat, and email, AWeber ensures that users can easily get help when needed.

However, AWeber’s focus on simplicity means it lacks some of the advanced customization and automation features available on more complex platforms.

GetResponse: Feature-Rich but Requires Learning

GetResponse offers a wealth of features, which can be appealing to more experienced users. However, this comes at the cost of a steeper learning curve. Key points include:

• Advanced Automation: The platform’s automation workflows allow for sophisticated email sequences, but setting them up can take time to master.
• Webinars and Funnels: GetResponse integrates webinars and sales funnels into its platform, which adds functionality but also complexity.
• User Interface: While the interface is modern and clean, it can feel overwhelming for beginners due to the sheer number of tools and options.
• Learning Resources: To support new users, GetResponse provides tutorials, webinars, and a help center. However, it may still take time to fully understand all the features.

Comparison: Which is Easier to Use?

• AWeber is the better choice for users who prioritize simplicity and a short learning curve. It’s ideal for small businesses, entrepreneurs, and anyone new to email marketing. Try AWeber free.
• GetResponse offers more advanced tools but requires a commitment to learning the platform. It’s well-suited for businesses with more complex marketing needs. Try GetResponse free.

Automation Capabilities

One of the most significant factors when comparing GetResponse vs AWeber is their automation capabilities. Automation helps streamline email marketing efforts by allowing businesses to send the right messages to the right people at the right time. Let’s explore how AWeber and GetResponse stack up in this area.

AWeber: Simple Automation for Beginners

AWeber provides basic automation tools that are perfect for users new to email marketing. Key features include:

• Autoresponders: AWeber allows you to set up autoresponders for tasks such as sending welcome emails, follow-ups, or drip campaigns. This is great for keeping your audience engaged without manual effort.
• Tagging and Segmentation: You can tag subscribers based on their behavior (e.g., opening an email or clicking a link) and segment your lists for targeted campaigns.
• Pre-Built Campaigns: AWeber offers pre-designed automation templates for common workflows, like onboarding or re-engagement, to make setup quick and easy.

While AWeber’s automation tools are effective, they’re relatively simple compared to GetResponse. It’s ideal for small businesses or individuals who don’t need complex workflows.

GetResponse: Advanced Marketing Automation

GetResponse stands out for its powerful and flexible automation capabilities, making it a strong choice for businesses with more sophisticated needs. Notable features include:

• Visual Workflow Builder: The drag-and-drop builder allows you to create complex workflows with ease. You can set triggers, conditions, and actions to automate tasks like lead nurturing, cart abandonment emails, and more.
• Behavioral Tracking: GetResponse tracks user actions (e.g., website visits, email interactions, or purchases) to trigger personalized emails based on behavior.
• Advanced Segmentation: Segment your audience into highly specific groups using data like demographics, behaviors, or purchase history.
• Lead Scoring: Assign scores to subscribers based on their engagement levels, helping you focus on the most valuable leads.
• Integration with Funnels: GetResponse integrates automation into its conversion funnel tools, making it seamless to nurture leads and drive sales.

These advanced features make GetResponse better suited for medium to large businesses or marketers with more intricate campaign needs.

Comparison: AWeber vs GetResponse

• AWeber is the better choice if you need straightforward automation to save time and keep your campaigns organized. It’s simple, efficient, and perfect for smaller campaigns.
• GetResponse is ideal for users who want to create detailed, multi-step workflows or need advanced automation tools like lead scoring and funnel integration.

Email Templates and Customization

When comparing AWeber vs GetResponse, email templates and customization options play a vital role in determining which platform is best suited for your email marketing needs. Both tools provide a range of templates and customization features, but they cater to slightly different audiences and skill levels.

AWeber: Extensive Library for Beginners

AWeber is known for its impressive collection of pre-designed email templates, making it a great choice for users who want to get started quickly and easily. Here’s what AWeber offers:

• Template Library: AWeber provides access to 700+ professionally designed templates tailored to various industries and purposes. These templates are responsive and designed to look great on both desktop and mobile devices.
• Drag-and-Drop Editor: Customize your emails effortlessly using the drag-and-drop builder. Add text, images, buttons, and other elements without needing coding skills.
• Basic Customization: While you can tweak layouts, colors, and fonts, customization options are relatively straightforward, which is ideal for beginners.
• Mobile Preview: AWeber’s editor allows you to preview how your emails will look on mobile devices, ensuring your designs are optimized for all users.

AWeber’s focus on simplicity ensures that anyone can create visually appealing emails without much effort.

GetResponse: Advanced Customization for Professionals

GetResponse takes email templates and customization to the next level, offering more advanced tools and flexibility for users with greater design needs. Here’s what you can expect:

• Template Library: GetResponse offers over 100 responsive templates. While the selection is smaller than AWeber’s, the templates are modern and highly customizable.
• Advanced Editor: The drag-and-drop email editor provides extensive customization options, allowing you to adjust layouts, fonts, images, and colors with precision.
• Code Editor: For advanced users, GetResponse includes an HTML editor, enabling complete control over the design and structure of emails.
• Dynamic Content: Create personalized email content for different subscriber segments by using dynamic blocks. This feature is ideal for highly targeted campaigns.
• A/B Testing: Test different versions of your email templates to optimize open rates and click-through rates.

GetResponse’s customization tools make it a better fit for businesses that want advanced personalization and control over their email designs.

Comparison: AWeber vs GetResponse

• AWeber is ideal for users who value a wide range of templates and an easy-to-use editor for quick email creation.
• GetResponse caters to marketers who need advanced customization, dynamic content, and testing capabilities to optimize their campaigns.

Analytics and Reporting

When deciding between AWeber vs GetResponse, it’s important to evaluate how well each platform provides insights into your email marketing performance. Analytics and reporting are essential for tracking the success of campaigns, understanding subscriber behavior, and optimizing future efforts.

AWeber: Straightforward Reporting for Beginners

AWeber offers a range of basic analytics tools that are easy to understand and use. These features are designed to provide essential insights for small businesses and beginners:

• Email Performance Metrics: Track key metrics such as open rates, click-through rates (CTR), and bounce rates for each campaign.
• Subscriber Activity Reports: Monitor how subscribers interact with your emails, including actions like clicks and unsubscribes.
• Geolocation Tracking: Identify where your audience is located to tailor campaigns for specific regions.
• Simple Visualizations: AWeber’s reports use clear graphs and charts to make data easy to interpret.
• Integration with Google Analytics: You can connect AWeber to Google Analytics for more detailed website and conversion tracking.

While AWeber’s reporting tools are sufficient for most small businesses, they may lack the depth required for advanced analysis.

GetResponse: Advanced Analytics for Data-Driven Marketers

GetResponse excels in providing detailed analytics and advanced reporting tools that cater to data-driven marketers. Key features include:

• Advanced Campaign Metrics: In addition to basic metrics (open rates, CTR, etc.), GetResponse tracks unique data points such as email ROI, subscriber lifetime value, and engagement trends over time.
• Automation Reports: Measure the performance of automated workflows, including conversion rates and individual email performance within automation sequences.
• Conversion Tracking: Use detailed conversion reports to track sales, sign-ups, or other goals directly attributable to your email campaigns.
• A/B Testing Insights: Analyze the results of A/B testing to identify which subject lines, email content, or designs perform better.
• Advanced Segmentation Insights: Get insights into specific audience segments to understand behavior patterns and tailor campaigns accordingly.
• Real-Time Analytics: Access live data to make adjustments to campaigns as they run.

GetResponse’s robust analytics and reporting tools are ideal for medium to large businesses that require a deeper understanding of their email marketing performance.

Comparison: AWeber vs GetResponse

• AWeber is a great choice for beginners or small businesses that need basic reporting tools to track the performance of email campaigns without overwhelming complexity.
• GetResponse is better suited for marketers who need detailed data, advanced insights, and tools to optimize campaigns and measure ROI.

Integrations and Compatibility

When comparing GetResponse vs AWeber, integrations and compatibility are key factors to consider, especially if your business relies on other tools like ecommerce platforms, CRM systems, or analytics software. Both platforms provide a wide range of integrations, but their offerings cater to slightly different needs.

AWeber: Focused on Simplicity

AWeber integrates seamlessly with a variety of tools, making it a great option for small businesses and beginners. Key integration features include:

• Ecommerce Platforms: AWeber connects with popular platforms like Shopify, WooCommerce, and PayPal. This makes it easy to manage your email marketing efforts alongside your online store.
• Website Builders: Integrates with website platforms such as WordPress, Squarespace, and Wix, ensuring you can embed signup forms and manage subscriber lists directly from your website.
• Social Media: Allows you to connect with tools like Facebook and Instagram to promote email campaigns and grow your audience.
• CRM Tools: Works with customer relationship management systems like Salesforce and Zoho to help you manage leads and track engagement.
• Third-Party Automation: AWeber supports Zapier, enabling you to connect with hundreds of other apps to automate workflows.

AWeber’s integrations are simple to set up and focus on essential tools for small businesses, but they may not offer the depth needed for advanced workflows.

GetResponse: Advanced and Versatile

GetResponse offers a wider variety of integrations, catering to businesses with more complex needs. Here’s what sets it apart:

• Ecommerce Platforms: Like AWeber, GetResponse integrates with Shopify, WooCommerce, and Magento. However, it goes further by offering tools for tracking purchase behavior and automating ecommerce workflows.
• Webinar and Event Tools: Unique to GetResponse, it integrates with webinar platforms and event management tools, allowing you to link webinars to your email campaigns.
• Analytics and Tracking: Works seamlessly with Google Analytics, Kissmetrics, and other analytics platforms to provide detailed tracking of campaign performance and ROI.
• Marketing and Sales Tools: GetResponse integrates with marketing platforms like HubSpot and Marketo as well as sales tools like Pipedrive, enabling a streamlined marketing-sales funnel.
• Advanced Automation: Offers native integrations with tools that allow for complex workflows, including custom APIs and direct integrations with SaaS products.

GetResponse’s integrations are designed for scalability, making it a strong choice for medium to large businesses or those with advanced marketing needs.

Comparison: AWeber vs GetResponse

• AWeber is best for small businesses and beginners who need straightforward integrations with ecommerce, website builders, and basic CRM systems.
• GetResponse excels for businesses looking to scale, with advanced integrations that support webinars, sales funnels, and detailed analytics.

Landing Pages and Conversion Tools

Landing pages and conversion tools are critical for turning visitors into subscribers or customers. When comparing AWeber vs GetResponse, both platforms offer landing page builders, but their capabilities differ significantly. Let’s break down their features and how they can impact your conversion rates.

AWeber: Simple and Effective Landing Pages

AWeber provides a straightforward landing page builder that caters to small businesses and users with basic needs. Key features include:

• Drag-and-Drop Editor: AWeber’s landing page builder is user-friendly, allowing you to design pages quickly without coding skills.
• Pre-Built Templates: Choose from a variety of templates optimized for lead generation, product promotion, or event signups.
• Customizable Elements: Add text, images, forms, and buttons to align your landing page with your brand.
• Integration with Email Campaigns: Link landing pages directly to your email campaigns for seamless lead capture.
• Basic Analytics: Track key metrics like page views and conversions to measure performance.

While AWeber’s landing page tools are simple and effective, they lack advanced features like A/B testing and detailed analytics.

GetResponse: Advanced Conversion Tools

GetResponse excels in providing robust landing page and conversion tools, making it a better option for businesses focused on optimizing results. Features include:

• Advanced Landing Page Builder: A more versatile drag-and-drop editor with greater customization options, including the ability to create complex layouts.
• A/B Testing: Test different versions of your landing pages to identify the most effective design or messaging.
• High-Converting Templates: Access a library of professional templates designed for various goals, such as sales, lead generation, and webinars.
• Built-In Forms and Popups: Add forms, countdown timers, and exit-intent popups to boost conversions.
• SEO Settings: Optimize your landing pages for search engines to drive organic traffic.
• Integration with Funnels: Use landing pages as part of GetResponse’s conversion funnels, seamlessly linking them to email campaigns, webinars, and ecommerce features.
• Detailed Analytics: Get in-depth insights into landing page performance, including traffic sources, click-through rates, and conversion rates.

These advanced tools make GetResponse a strong choice for businesses that require a more data-driven approach to landing pages and conversion optimization.

Comparison: AWeber vs GetResponse

• AWeber is a good choice for users looking for simplicity and ease of use. Its landing pages are effective for basic campaigns like lead capture and product promotion.
• GetResponse is better suited for businesses that want advanced conversion tools, A/B testing, and integration with broader marketing strategies like funnels and webinars.

Webinars and Additional Features

When considering AWeber or GetResponse, one of the key distinctions lies in the availability of webinars and unique additional features. While AWeber focuses on providing essential email marketing tools, GetResponse goes a step further by integrating webinars and advanced marketing functionalities into its platform. Let’s explore how they compare.

AWeber: Core Features with Focused Functionality

AWeber is designed to provide small businesses and beginners with the essential tools for email marketing. While it doesn’t include webinars as part of its feature set, AWeber focuses on delivering a solid foundation for email campaigns. Notable features include:

• Email Marketing Tools: Build, automate, and send professional emails with ease.
• Landing Pages: Create basic landing pages to capture leads or promote products.
• Ecommerce Tools: Integrate with platforms like Shopify and WooCommerce for simple product promotion.
• Sign-Up Forms: Customize forms to collect subscriber information and grow your email list.

While AWeber’s offerings are reliable, they don’t extend into areas like webinars or broader marketing functionalities.

GetResponse: All-in-One Marketing Solution with Webinars

GetResponse stands out by offering a wide range of additional features, including a powerful webinar tool. This makes it an attractive option for businesses looking to consolidate their marketing efforts into one platform. Key features include:

• Webinar Hosting: Host live or on-demand webinars directly within the platform. Features like screen sharing, interactive polls, and Q&A sessions enhance engagement with your audience.
• Webinar Funnels: Create conversion funnels specifically for promoting and hosting webinars, integrating email campaigns and landing pages to maximize attendance.
• Advanced Automation: Use behavioral triggers and workflows to follow up with webinar attendees or nurture leads.
• Ecommerce Tools: Beyond the basics, GetResponse includes features like abandoned cart recovery and product recommendations to drive sales.
• Advanced Segmentation: Create highly targeted campaigns based on webinar behavior, purchase history, or engagement levels.

GetResponse’s webinar capabilities, combined with its robust marketing tools, make it an excellent choice for businesses looking to expand beyond traditional email marketing.

Comparison: AWeber vs GetResponse

• AWeber is best for businesses that need a simple, reliable email marketing platform without advanced features like webinars.
• GetResponse is the go-to solution for businesses that want to host webinars, build funnels, and leverage advanced marketing tools all within a single platform.

Customer Support

Customer support is a crucial aspect of any email marketing platform, especially for users who are new to the tools or need quick assistance. When comparing AWeber vs GetResponse, both platforms provide strong support options, but they differ in availability and scope of services.

AWeber: Comprehensive and Always Available

AWeber is well-known for its exceptional customer support, offering a variety of channels to assist users. Here’s what you can expect:

• 24/7 Live Support: AWeber provides round-the-clock customer service via phone, live chat, and email, ensuring help is always available no matter the time zone.
• Extensive Knowledge Base: Their self-help resources include tutorials, FAQs, and video guides, making it easy for users to find answers to common questions on their own.
• One-on-One Consultations: For Pro plan users, AWeber offers personalized consultations to help set up and optimize email marketing campaigns.
• Community Support: AWeber hosts forums and discussion boards where users can exchange tips and solutions.

AWeber’s focus on accessibility makes it ideal for beginners and small businesses that value responsive and hands-on support.

GetResponse: Resource-Rich with Room for Improvement

GetResponse also offers solid customer support, but its availability is more limited compared to AWeber. Here’s what they provide:

• Live Chat and Email Support: GetResponse offers 24/7 live chat support and email assistance for all users. However, phone support is not included.
• Dedicated Account Managers: Enterprise users benefit from dedicated account managers who provide tailored advice and assistance.
• Comprehensive Knowledge Base: GetResponse has an extensive library of resources, including video tutorials, articles, and step-by-step guides.
• Webinars and Training: The platform frequently hosts live webinars and training sessions to help users maximize their campaigns.
• Language Support: GetResponse offers support in multiple languages, making it a great option for businesses operating in diverse markets.

While GetResponse provides excellent resources, the lack of phone support might be a drawback for users who prefer direct communication during critical issues.

Comparison: AWeber vs GetResponse

• AWeber shines with its 24/7 availability across multiple channels, making it a standout option for users who prioritize real-time assistance.
• GetResponse offers excellent training and resources but may not be ideal for users who need phone support or prefer immediate assistance.

Scalability for Growing Businesses

As your business grows, so do your email marketing needs. Comparing AWeber vs GetResponse, both platforms offer scalability, but they cater to different types of businesses and growth trajectories. Let’s explore how each platform supports growing businesses and which might be the better fit for your long-term goals.

AWeber: Simplicity with Room to Grow

AWeber is a great option for small businesses and entrepreneurs who anticipate moderate growth. Key aspects of its scalability include:

• Tiered Pricing Based on Subscribers: AWeber’s pricing scales as your subscriber list grows, starting from $19.99/month for 500 subscribers and increasing incrementally. This ensures you only pay for what you need.
• List Segmentation: AWeber allows you to segment your growing subscriber list based on engagement, interests, or other criteria, helping you target campaigns effectively.
• Automation Workflows: While relatively basic, AWeber’s automation tools can accommodate larger lists and campaigns as your business expands.
• Ecommerce Integrations: AWeber supports integrations with ecommerce platforms like Shopify and WooCommerce, making it suitable for growing online stores.

However, AWeber’s simplicity can become a limitation for businesses that require advanced features or extensive automation as they scale. Sign up for a free trial of AWeber here.

GetResponse: Built for Growth

GetResponse is specifically designed for businesses that are scaling rapidly or have complex marketing needs. Here’s how it supports scalability:

• Advanced Automation: GetResponse’s automation workflows are ideal for businesses handling multiple campaigns, complex customer journeys, or high-volume emails.
• Subscriber Capacity: GetResponse offers higher subscriber limits in its plans, making it a better fit for larger email lists.
• Ecommerce Tools: Features like abandoned cart recovery, product recommendations, and purchase tracking cater to growing ecommerce businesses.
• Conversion Funnels: Pre-built sales and conversion funnels help businesses optimize their growth strategies.
• Paid Plan Options: GetResponse’s paid plans (e.g., Marketing Automation and Ecommerce Marketing) include advanced features to support scaling businesses, such as lead scoring, detailed segmentation, and ROI tracking.

GetResponse’s tools are more robust and capable of handling the challenges of a rapidly growing business, particularly those with diverse marketing strategies. Sign up for a free trial of GetResponse here.

Comparison: AWeber vs GetResponse

• AWeber is better suited for businesses that want a simple, cost-effective solution for steady, moderate growth.
• GetResponse is the go-to option for businesses experiencing rapid scaling, requiring advanced tools and higher subscriber capacities.

Free Plan vs Paid Plans

When comparing AWeber vs GetResponse, it’s important to understand what each platform offers in their free and paid plans. Both tools provide free plans to help users get started, but the features and limitations vary significantly. Let’s dive into the details of each.

AWeber: Simple and Affordable

AWeber offers a beginner-friendly Free Plan and an affordable Pro Plan that scales with your subscriber count.

Free Plan

• Subscriber Limit: Up to 500 subscribers.
• Emails: Unlimited email sends per month.
• Features Included:
  • Access to the drag-and-drop email builder.
  • Pre-designed templates for quick email creation.
  • Basic automation features like autoresponders.
  • Landing pages to capture leads.
• Limitations:
  • Limited reporting and analytics.
  • No split testing (A/B testing).
  • AWeber branding appears on emails and landing pages.

Pro Plan

• Starting Price: $19.99/month for up to 500 subscribers.
• Additional Features:
  • Advanced reporting and analytics for in-depth insights.
  • A/B testing to optimize campaigns.
  • Removal of AWeber branding from emails and landing pages.
  • Customer segmentation and tagging for better targeting.
  • Priority customer support.

AWeber’s free plan is great for small businesses just starting out, while the Pro Plan offers better tools for scaling and improving performance.

GetResponse: Feature-Rich but Tiered

GetResponse offers a Free Plan and several paid tiers tailored to different business needs.

Free Plan

• Subscriber Limit: Up to 500 subscribers.
• Emails: Unlimited email sends per month.
• Features Included:
  • Drag-and-drop email editor.
  • Landing pages with basic customization.
  • Signup forms for growing your audience.
• Limitations:
  • No automation workflows or advanced segmentation.
  • Limited analytics and reporting.
  • GetResponse branding on all emails and forms.

Paid Plans

1. Email Marketing Plan:
   • Starting Price: $19/month for 1,000 subscribers.
   • Includes autoresponders, basic segmentation, and access to a wider range of templates.
2. Marketing Automation Plan:
   • Starting Price: $59/month for 1,000 subscribers.
   • Adds advanced automation workflows, event tracking, and behavioral triggers.
3. Ecommerce Marketing Plan:
   • Starting Price: $119/month for 1,000 subscribers.
   • Includes features tailored for ecommerce, such as product recommendations and abandoned cart recovery.

GetResponse’s free plan is limited, but its paid tiers are feature-rich and cater to growing businesses with advanced needs.

Comparison: AWeber vs GetResponse

• AWeber’s Free Plan is more comprehensive for beginners, offering basic automation and unlimited email sends with fewer restrictions. Try it here.
• GetResponse’s Free Plan is more limited but serves as an introduction to its platform. Try it here.
• For paid plans, AWeber is more affordable for small businesses, while GetResponse provides advanced tools at a higher cost.

Mobile App Functionality

For businesses and marketers who need access to their email marketing tools on the go, mobile app functionality is an important factor. In this comparison of AWeber vs GetResponse, GetResponse emerges as the clear winner, as AWeber no longer offers a mobile app.

AWeber: No Mobile App Support

AWeber previously provided a mobile app for monitoring email campaigns, but it has since discontinued mobile app support. This means that users must rely on the desktop version to manage their email marketing efforts. While AWeber’s web interface is mobile-friendly, it does not provide the convenience of a dedicated mobile app for real-time campaign management.

GetResponse: Full-Featured Mobile App

GetResponse, on the other hand, offers a fully functional mobile app that allows users to manage campaigns, track performance, and make adjustments while on the go. Key features include:

• Campaign Management: Create, edit, and schedule email campaigns directly from the app.
• Real-Time Analytics: Monitor email open rates, click-through rates, and subscriber engagement.
• Automation Control: Adjust automation workflows and trigger emails based on user behavior.
• Push Notifications: Stay updated with instant alerts on subscriber activity and campaign performance.
• Subscriber Management: Add new subscribers, segment lists, and track engagement without needing a computer.

With its mobile app, GetResponse provides greater flexibility for marketers who need to manage their email marketing campaigns from anywhere.

Ecommerce and Sales Tools

For businesses focused on selling products or services online, ecommerce and sales tools are essential features in an email marketing platform. Comparing AWeber vs GetResponse, both platforms offer ecommerce integrations, but they differ significantly in their approach and capabilities. Here’s how they stack up.

AWeber: Simple Ecommerce Support

AWeber provides basic ecommerce tools that cater to small businesses and online entrepreneurs. Key features include:

• Ecommerce Integrations: AWeber connects with popular platforms like Shopify, WooCommerce, PayPal, and Stripe, enabling you to track sales and send follow-up emails based on customer purchases.
• Cart Abandonment Emails: While not as advanced as GetResponse, AWeber allows you to send cart abandonment emails using its automation workflows.
• Product Promotion Emails: Use AWeber’s drag-and-drop editor to create visually appealing promotional emails for product launches or discounts.
• Landing Pages: AWeber includes a landing page builder where you can showcase products or create sales pages to drive conversions.
• Tagging for Purchases: Automatically tag subscribers based on their purchase behavior, making it easy to send targeted emails for upselling or re-engagement.

While AWeber provides essential ecommerce features, it’s best suited for smaller operations or businesses that don’t require advanced ecommerce marketing tools.

GetResponse: Advanced Ecommerce Marketing

GetResponse excels in providing a robust set of tools specifically designed for ecommerce businesses. Notable features include:

• Abandoned Cart Recovery: Automatically trigger emails to customers who abandon their carts, increasing the likelihood of recovering lost sales.
• Product Recommendations: Use customer data and purchase history to suggest relevant products, boosting cross-sell and upsell opportunities.
• Conversion Funnels: Create end-to-end sales funnels that guide customers from awareness to purchase, integrating email campaigns, landing pages, and payment processing.
• Ecommerce Integrations: GetResponse integrates with leading ecommerce platforms like Shopify, Magento, WooCommerce, and others, allowing seamless synchronization of customer and sales data.
• Purchase Tracking: Track customer purchases and use the data to personalize follow-up emails or create loyalty campaigns.
• Promo Codes: Easily include promo codes in emails to drive more sales and incentivize customers.

GetResponse’s tools make it a powerful choice for businesses looking to scale their ecommerce operations and drive more sales through advanced marketing strategies.

Comparison: AWeber vs GetResponse

• AWeber is a good choice for small businesses or entrepreneurs with basic ecommerce needs, focusing on simple integrations and product promotion.
• GetResponse is ideal for medium to large ecommerce businesses requiring advanced tools like abandoned cart recovery, product recommendations, and sales funnels.

Conclusion/Summary: Who is the winner?

When it comes to choosing between AWeber vs GetResponse, the best platform for you will depend on your specific business needs and growth plans.

• AWeber is an excellent choice for small businesses, entrepreneurs, and beginners who value simplicity, affordability, and ease of use. Its straightforward tools and reliable customer support make it ideal for those just starting out or running basic campaigns.
• GetResponse is the better option for businesses looking for advanced features and scalability. With tools like webinars, conversion funnels, and robust automation, it caters to marketers who need an all-in-one platform for complex campaigns and growing businesses.

Ultimately, both platforms offer free plans, so you can try them out before committing. Test their features, explore their capabilities, and determine which platform aligns best with your goals.